Apuntes de Economía y Sociedad

Behavior of customers and traders in informal markets. Case study in Santo Domingo, Ecuador

2023-01-11T16:53:23+00:00

Informal markets, although they are not widely accepted, contribute to the generation of employment and facilitate access to multiple products. In addition to facilitating the financial flow within the territory. However, it is a fact that in this type of market many of the principles of commercialization are not fulfilled as in formal markets. This paper aims to deepen the peculiarities of the commercialization process of informal markets. It was carried out mainly through the observation of 86 selling points out of a total of 777 that operate in the market, characterizing variables such as the behavior of customers and traders, as well as the variation of supply and demand in selling points. Through the investigation it was possible to characterize variables related to the sales process and the behavior of customer and traders in an informal market in Santo Domingo city, Ecuador. It was observed that the volume of sale is related to the location of the establishment, the circulation of customers and access roads. In addition, a greater variety of products determines an increase in sales, although a significant increase in the variety can negatively affect its influence on sales volumes.

Analysis of advertising strategies for the positioning of the institutions of the banking sector of Ecuador

2023-01-11T16:53:23+00:00

The strong establishment of information and communication technologies in the daily activities in society has not been avoided in commercial organizations, for the purposes of this research, specifically the banking sector, which are institutions that seek through different means such as advertising to improve their positioning in the markets. The objective of this study was to analyze the content of the advertising strategies for the positioning of the institutions of the banking sector in Ecuador. For this purpose, an empirical, cross-sectional, descriptive and inferential study was carried out, using observation and a survey as research tools, validated by experts and applied to 385 banking clients. It was determined that the three Ecuadorian banking institutions with the highest positioning are: Banco del Guayaquil, Banco de Pichincha and Banco del Pacífico. According to the perception of the clients, it can be pointed out that the selection of these institutions was due to the fact that their advertising transmits a message that is based on their trajectory in the market, the soundness of the banking institution and as well as the perception of security and trust. The color blue is commonly used in these institutions since, according to the reviewed literature, this color evokes in its recipients, sensations such as peace, tranquility and calm; Crucial sensations to choose the banking institution that will manage the client’s monetary wealth.

The participation of women in the textile industry: an analysis of social innovation

2023-01-11T16:52:16+00:00

The restructuring of the textile industry in Mexico, from the Obrajes in the pre-Hispanic times to the MSMEs of the 21st century, has involved the participation of women, due to their innovative ideas and practices to solve the problem of the housework and the economy. The Obrajes, the micro-workshops, the large factories and the MSMEs have been forms of organization that women have used so that the need for the care of their sons, daughters and housework was complemented with economic need. However, the strenuous working hours and low salaries are factors that have also contributed throughout history to the transformation of this industry. Therefore, the historical-logical method used in this research allows us to visualize the background and development of the management process of the organization of the textile sector, through the search in different data, national and international books to rescue the role, and the perception of women salary throughout the textile history of Mexico. Therefore, women have been able to handle the economic problem and housework through social innovation, since they have been a key factor of innovation, because through the externalization of their needs they managed to weave networks that led to the creation of establishments that they themselves have led, worked and contributed to work, obtaining that economic independence which they have longed for without neglecting their sons, daughters and home.

Determination of packaging and augmented reality: a strategic and educational approach

2023-01-11T16:50:09+00:00

The purpose of the study was to contribute to the topics of packaging design and augmented reality, as a strategic commercial and didactic tool, in the solution of commercial problems, and teaching and learning. Its objective was: to design, compile, execute and analyze a model in 3D object format and video in Mp4 format in augmented reality. The study was descriptive cross-sectional, applied to undergraduate students of the Product “Design and development component”. The results showed a greater participation of women of legal age; you have some knowledge of augmented reality; Recognition, the interface or instructions for use and the aesthetics of the model were identified as strategic factors in the design; the main characteristics of augmented reality technology were identified, such as the innovative factor, the interactive, the ease of use and the versatility; and as a useful factor learning, analysis of reality and understanding of processes. It has functionality and educational methodological utility and potential for professional service, although it requires more research to measure relationships, effects, predictions and evaluations of projects applied to augmented reality and performance in education and the commercial profession.

Community rural tourism: a challenge for communities in western Nicaragua, an opportunity to improve economic resources. Pls-sem approach

2023-01-11T16:47:14+00:00

This scientific article reviews the literature to increase the explanatory capacity in the empirical knowledge generated by rural community tourism, taking into account relevant aspects to make it an opportunity to empower the communities and the communities themselves to improve their quality of life through the organization of rural tourism products, and in this way conserve and protect the natural and cultural resources of the community. The new reality has generated the recognition and conscious appropriation of the multifunctionality of rural areas and the immersion of rural families in the tourism sector, presenting opportunities for development from their own environment and valuing the environmental, cultural, political, economic and social dimensions. It is also important to emphasize that the process of leadership, integration, organization and participation of the community is the fundamental gear for the development of the sustainable tourism product. The objective of the research is the behavior of hypotheses for the design of sustainable tourism products to improve the quality of life of community members in rural communities; therefore, the results are measured through partial least squares structural equation modeling (PLS-SEM). The results also show that rural communities have the potential and the necessary capacity on the part of the community members to develop sustainable tourism products, which is a fundamental element for improving the quality of life in the rural communities under study.

The Challenge of Organizational Control in the Technological Disruption

2023-01-11T16:53:24+00:00