Storage and marketing of chia in the town of Jalapa, Nueva Segovia by the Central American Commodities Trading company in the production cycle 2013-2014

Abstract

This paper focuses on the process of gathering and marketing of chia in the Central American Commodities Trading company, proposing business strategies to improve this process. Depending on the level of knowledge this is applied research and according to the philosophical approach is a qualitative research. The universe of study is formed by the CAC Trading Company headquartered in the city of Managua and with branches in the municipalities of Sébaco, Matagalpa, Jalapa, Jícaro and Wiwilí. The data collection techniques are interview, observation, and document research. Interviews were applied to people with knowledge developed in storage and marketing, technical assistance and export. The main results reflect the collection process from the point of view of business and producers, weighing system, and main export buyers in exportation.

Keywords: Gathering, marketing, chia, production cycle.