SHARED LEARNING IN THE INTERNATIONAL MARKETING COURSE

Abstract

The purpose of this essay is to present the experience of the implementation of the course International Marketing, taught to Marketing students. The importance of economies of scale, trade policy, and economic integration is analyzed. In this essay shows how the students and teachers developed a methodological strategy that allowed them to establish a relationship between theory and practice. In the process, the contents and common experiences were analyzed from students’ different perspectives.

Keywords: Learning, international marketing, marketing, Estelí.