WHAT IS SO DIFFICULT TO UNDERSTAND ...?

Abstract

This essay is based on the reflections of the book entitled “How to create 1,000,000 new entrepreneurs in your country”. The book contains a guide to design a project for entrepreneurship. In this essay, eight important points of the process are reviewed: 1) creation of ideas, 2) emotional management, 3) language use, 4) the domain of the offers, 5) use of narrative, 6) prototype design, 7) mastery of collaboration networks and alliances; and 8) the domain of work.

Keywords: Entrepreneurs, entrepreneurship, products.